Business
Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd. In this episode, you’ll learn: How to think about modernization in marketing Where you should be listening to your customers Staying ahead of the curve of digitization The power of music in campaigns Key Highlights: [01:14] Tim’s career as a mascot [02:20] Tim’s journey to marketing at Save A Lot [04:11] What is Save A Lot? [05:37] What brought Tim to the grocery industry [07:24] Their modernization project [11:00] The importance of listening to your customers [14:02] “Like a lot, a lot” campaign [20:04] Breaking out of the sea of sameness [22:16] An experience that defines Tim, makes him who he is [24:01] Tim’s advice to his younger self [25:15] What marketers should be learning more about [26:02] The brands and organizations Tim follows [28:08] The biggest threat and opportunity for marketers Resources Mentioned: Save A Lot Tim Schroder Jay Clemmons (early manager and mentor) Save A Lot Modernization & Investment Save A Lot Brand Campaign VIA Agency Save A Lot Music Video J.B. Steenkamp on Marketing Today Podcast Brands Tim follows: Apple, Nike, Target, and Chick-fil-a Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Tim LinkedIn: https://www.linkedin.com/in/tim-schroder-dfw/ SaveALot Twitter: https://twitter.com/SaveALot Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.