Branding a Nickel Producer: The Blackstone Way.

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Coffee with Samso

Business


Coffee with Samso Episode 104 with Tessa Kutscher, Corporate Affairs Advisor of Blackstone Minerals Ltd (ASX:BSX)     I have noticed that Blackstone Minerals Limited (ASX:BSX) is one of the most visible company on social media platforms. I can tell that this is a well organised strategy which is working very well.   Blackstone Minerals have been a strong supporter of the Samso products since we stared and for this reason, I have been very keen to speak to Tessa Kutscher for a while now. She has been missing dates due to her heavy schedule but I have managed to corner her for this episode of Coffee with Samso.   In this episode we talk about how the mineral resource sector has a belief that there is no need to brand. A mysterious thought as every sector in the commercial world strive on branding and keeping the interaction with consumers. We discuss on the changing market space and the use of different social media platform used.