Business
Purpose in crisis! As we lead companies facing the many challenges stemming from the pandemic, what do we do? Should we hunker down and merely try to survive? Or do we rely on our purpose and values to guide our decisions and actions? According to my guest, Denise Roberson, Chief Purpose Officer of advertising company TBWA/Chiat/Day, brands guided by purpose have reacted the quickest, and are providing the most value to the market over the past difficult months. And she says employees and consumers have noticed, and will remember long after the worst of the pandemic is behind us. In this episode, Denise provides examples of how purpose has guided the decisions and actions of some of our most iconic brands. Many have turned on a dime to address our urgent needs. Denise shares the how-tos for making your unique purpose your north star. You and your company will become stronger and more resilient as a result.