Business
Kevin starts with how asking the questions and simplifying the complex helps the brand experience. He goes deep to what your client cares most about not just the cursory pat ad promises. We talk about music and sound’s impact on people’s feelings. And about the neuroscience study, Kevin co-created about people’s behavior around a variety of sounds. We discuss how companies have the opportunity to create brand experiences that are based on emotional insight. Kevin explains how limbic sparks are the moment when emotional motivation meets brand desire. And we wrap with keeping work life balance as a small business owner. About Kevin Perlmutter Kevin Perlmutter is brand and customer experience strategist - Chief Strategist & Founder of Limbic Brand Evolution. Limbic is a brand consultancy specializing in understanding emotional motivations and applying behavioral science. Kevin helps Brand and Business Leaders answer the question: "Why should people care about your brand?" and turns emotional insight into a competitive advantage. His work focuses brand strategy and is immediately actionable, to guide evolved messaging, experiences and offerings to increase brand desire, engagement and loyalty. Limbic Brand Evolution Podcast: Let’s Talk Limbic Sparks To learn more about your host, Catherine Avery: Productivity by Design Facebook Page and LinkedIn To connect with Catherine: Schedule a Call *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you.