Business
We look at a world that can sound really rather dry but is filled with opportunity and impact - the world of brand architecture. From figuring out where a new acquisition sits in your business, to making sure a new business unit is not cannibalising another, to killing off a brand entirely, brand architecture is business strategy made visible. It brings clarity to decision makers and customers, and opens new ways to engage employees. Rob Costelloe and Mitchell Kirkham-Cooper sit down with Rana Brightman, Senior Strategy Director for Siegel+Gale London, and Head of Insights Ben Osborne, to hear about the approaches, challenges and opportunities with brand architecture.MusicSuper Human - Paddy Conn, Angelina Dove - Audio Networkhttps://www.audionetwork.com/browse/m/track/super-human_1007686