Brady Madden, Founder at Evergreen Digital, joins E-Coffee with Experts to break down how SEO has shifted in the age of AI Overviews, LLMs, and generative search. Brady shares how his team executes SEO deliverables differently now than even a year ago, how brands earn mentions inside ChatGPT and Gemini, and why human oversight still beats fully automated audits and content workflows.

Brady dives into the real risk of AI-generated content sprawl, why "content is king" no longer means "more content," and how to prioritize bottom-of-funnel pages that actually convert before chasing top-of-funnel traffic. He also unpacks the growing role of Reddit and social listening in shaping what LLMs say about a brand, why digital PR and sentiment now matter as much as backlinks, and how thought leadership from CEOs and executives feeds directly into AI-driven trust signals.

Whether you're running SEO for a local business, an agency, or an e-commerce brand, this conversation covers practical steps for auditing your site, fixing cannibalized content, and building the kind of brand sentiment that AI tools are learning to trust.

Topics covered: SEO in 2026, GEO, AEO, LLM visibility, AI Overviews, content strategy, digital PR, Reddit and social listening, technical SEO audits, thought leadership, human-in-the-loop AI workflows.

Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings

In this episode, we discuss:

00:00 - 02:25: Where GEO and AEO Are Gaining Traction

02:25 - 03:33: How LLMs Choose Their Sources

03:33 - 04:45: Where AI Tools Fall Short on Diligence

04:45 - 06:27: Why Human Oversight Still Wins

06:27 - 07:29: Taste as the New SEO Moat

07:29 - 09:24: What Brady Looks for in a Partner

09:24 - 10:34: The Trouble with Link Building Providers

10:34 - 11:39: Optimizing Content for Restricted Industries

11:39 - 13:41: Bottom-of-Funnel Content That Converts

13:41 - 14:58: Content Beyond Blogs and Location Pages

14:58 - 17:34: Auditing an Overgrown Website

17:34 - 19:18: What Makes a Page Answer Real Questions

19:18 - 21:20: Social Listening and Reddit's Role

21:20 - 22:36: Being Helpful Without Getting Banned

22:36 - 25:15: Link Building vs Digital PR

25:15 - 26:47: Brand Sentiment and LLM Trust

26:47 - 28:24: Thought Leadership for Executives

28:24 - 30:28: Why "Content Is King" Is Outdated

30:28 - 31:03: Repeating Your Core Message Everywhere

31:03 - 32:40: Right Traffic vs More Traffic

32:40 - 37:08: Where to Find Brady Madden

 Connect with Brady Madden

 https://www.linkedin.com/in/bradymadden/

 https://evergreenseoservices.com/

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