The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

Advertising Podcast from the IPA

Bob Hoffman

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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Advertising Podcast from the IPA