James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need You’ll find Ray here Take a look at the whole campaign and learn more about it here Here’s Orange Sky, which Ray mentioned. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net