Sports
An excerpt from the audio book... BLOOD, RACE, MONEY AND THE SUPERFIGHT By Champ Creed September 8th 2015 Floyd 'Money' Mayweather invites Psychology PhD Dr. Jennifer Welter to accompany him at his upcoming fight. The media along with a host of twitter followers attack her for accepting the invitation. Many claim that her attendance is "supporting" domestic violence but being as though Dr. Welter also possesses a masters in Sports Psychology, one would think that her presence would establish a positive outlook on the personal development of the worlds richest sports entertainer as well as highlight his support for women and their achievement in sport. In this world where a "view" or "like" or "follow" or "retweet" builds social influence or political cache, the negative implications (no matter how minuscule) will be highlighted over the maximum positive impact. People do it for the "Likes" and Floyd Mayweather designed his character for the 'Hate' which in the fight business can make you a lot of money. Granted, he has used the platform of HBO 24/7 and Showtime's 'ALL ACCESS' to cultivate the character as the loud mouth, trash talking, money loving, flashy, cash numbers over everything bad guy which is merely an elemental extension of his persona because no one is ever the same person they are on camera 24 hours a day. The UFC's Connor McGregor uses the platform of UFC Embedded to cultivate his character as the loud mouth, trash talking, money loving, flashy, cash numbers over everything bad guy. There are many similarities and it's clear to see in the game of 'who got what what from who' but the striking difference is that McGregor hasn't been in any legal trouble and he's a white male in America.