Lance Martin, Chief Creative Officer at UNION, goes behind the scenes for work on Viagra and Mini Cooper. Special Sober October edition!SEE THE WORK:Viagra  - Golf / Office / ElevatorMINI - Parks FasterMINI - Let There Be XenonCreated is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans, Founder of fellowhumancreative.com, with music and studio care of Grayson Music.Follow us on Instagram at @TheADCC.Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.Got a story idea? Email created@theadcc.ca