Business
Blazej Abel, CEO & Founder at Landingi, has spent over a decade solving one problem: helping marketers launch landing pages that actually convert. In this episode, Blaise walks through Landingi's journey from a side project inside his web agency to a platform serving customers in more than 80 countries.
He explains why the company made the risky call to abandon its own drag-and-drop builder and rebuild around AI, launching an agent called Lunar that creates landing pages directly from a prompt. Blaise also breaks down why Landingi now sees itself as marketing infrastructure rather than just a builder, covering built-in A/B testing, microconversion tracking, and analytics through its Solis agent.
The conversation covers global scaling challenges, why founder-led companies struggle to build systems that work without them, what actually drives engagement on LinkedIn, and how AI overviews and generative search are changing the difference between a website and a landing page. Blaise closes with a rapid-fire round covering his favorite tools, books, and what he'd do differently starting over today.
If you're a marketer, founder, or agency owner thinking about conversion, AI, or scaling systems beyond yourself, this episode has practical takeaways for you.
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In this episode, we discuss:
00:00 - 00:15: Introduction
00:15 - 03:10: Blaise's Background & Landingi's Origins
03:10 - 04:05: Is The Problem Ever Fully Solved?
04:05 - 07:50: Rebuilding Landingi Around AI
07:50 - 11:05: From Founder-Led To Systemized
11:05 - 13:30: Building Content Authority
13:30 - 15:35: Short-Form vs Long-Form Content
15:35 - 17:30: Challenges Of Global Expansion
17:30 - 19:50: AI Overviews vs Landing Pages
19:50 - 24:50: Tracking Micro-conversions & Campaign Data
24:50 - 26:35: What He'd Do Differently Today
26:35 - 28:35: Rapid Fire Round
28:35 - 29:12: Closing Thoughts
Connect with Blazej Abel
https://www.linkedin.com/in/blazejabel
landingi.com
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LinkedIn: https://www.linkedin.com/company/digital-web-solutions./