Business
Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands. Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.In this episode you’ll learn:Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative. Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedBirddogsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.