Miscellaneous
There are many channels of prospecting, but one that every advisor should be aware of is mass mail. Mass mail is a powerful tool, because i?s the single best way to get your name in front of a large number of people in the shortest amount of time. Another reason mass mail works? Because it ensures that all your leads are truly interested leads. With mass mail, you dangle the bait, then watch as the truly hungry fish come to you. However, i?s not enough to just send out a piece of paper and wait. Ther?s a right way to do mass mail, and a wrong way. Tha?s why Tony Parmenter, our Executive Vice President of Production, and Matt Bailey, our Head Writer, demonstrate how to guarantee the former and avoid the latter in this special Strategy School.