Business
http://GingerBratzel.com/episode26A common mistake when we’re talking to people about their dental issues, we slip into dentist brain and focus too much on the technical talk about the care vs. the benefits our patients need to hear. And it works so much better if we know what’s important to THEM, so we can customize our benefits discussion specifically towards their wants and needs. We’re diving into the “Benefit Talk” for your dental marketing to help you get more patients on this week’s “Dental Mental” podcast episode. This is part of our series on attracting more patients with your current marketing efforts. I’m going to tie this into the bigger picture, give you some ideas inside and out of dentistry so you can understand it through your patients eyes. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.