Business
Tune into a very engaging conversation about marketing, a very interesting framework called MAMI; and how the wealth of information is leading to a poverty of attention - this interview is a must listen to anyone who is looking at not just marketing success but also personal growth.
About Alok Chitre
Alok Chitre is a Business and Marketing professional with experience of having delivered global campaigns - filmed on the streets of New York, the skies of Berlin to the glittering world of Bollywood in Mumbai.Starting out as a sales manager, and moving over to the world of digital, before he took over broader roles in the world of marketing. He is a self proclaimed poet and philanthropist and currently is the Global Head of Marketing & Partnerships at Mahindra Racing ,who compete in the Formula E World Championship.
Having worked with agencies and teams from around the world, he has built a network of professionals which he is cherishes very dearly.
Breaking Down the Episode
- Why marketing is part art and part science; and understanding human behavior
- Alok's journey into digital marketing
- Why one has to be experimental with work to learn the most about marketing
- Why not watching netflix was one of the best decisions in life
- Supporting 'Youth for People'
- The M.A.M.I framework to marketing
- The Wealth of Information and the Poverty of Attention
- Being a coach and trainer
- People who have had a massive impact on Alok. An ode to his mentor Murugan S
- How Netflix's Drive to survive is a marketing campaign way ahead of its times
- Why one needs to be intentional and but also curious
For the complete episode notes and links to the marketing campaigns mentioned by Alok, checkout the reltoK website
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