Business
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to! I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it. We discuss; * How media consumption has changed in the last year * How Hearst media titles have had to adapt & change business objectives * What it means to drive readership to media * The importance of internal comms right now * And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you. As always, let me know what you think @stellabayles on Twitter. Special Guest: Effie Kanyua .