Business
In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems.
We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears inside ChatGPT, Claude, and next-generation search experiences.
Becky also explains how her agency replaces 12-month retainers with a 90-day visibility audit framework that builds trust fast, proves ROI early, and positions agencies as strategic partners instead of service vendors.
You’ll learn:
- Why publishing thousands of AI pages rarely works
- How to create content LLMs actually surface
- What “search everywhere optimization” really means
- How agencies can break siloed SEO and PPC budgets
- Why transparency dashboards improve retention instantly
- How to operationalize AI workflows inside marketing teams
If you're a founder, CMO, or agency leader preparing for the AI search era, this episode will change how you think about visibility strategy.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:42: Why creating thousands of AI pages is risky
01:42 - 03:05: Quality content vs quantity content in SEO
03:05 - 05:10: Finding unique stories for better content
05:10 - 06:37: Matching content to the buyer journey
06:37 - 07:45: How people search using ChatGPT today
07:45 - 09:12: What AEO means for modern marketing
09:12 - 10:58: Why agencies must stop working in silos
10:58 - 12:06: Selling digital visibility instead of SEO services
12:06 - 13:40: Handling separate marketing budgets from clients
13:40 - 15:28: The 90-day audit strategy that builds trust
15:28 - 17:05: Showing value early with clear dashboards
17:05 - 18:32: Becoming a true marketing partner
18:32 - 19:40: Using Looker Studio for reporting results
19:40 - 21:05: Setting boundaries with clients professionally
21:05 - 22:40: Asking why to improve strategy decisions
22:40 - 24:12: Learning from team feedback loops
24:12 - 25:55: Managing agency workload without burnout
25:55 - 27:18: Delivering fast proposals without stress
27:18 - 28:34: Protecting team mental health in agencies
28:34 - 30:02: Using AI to document marketing processes
30:02 - 31:10: Turning workflows into repeatable systems
31:10 - 32:05: Using AI retrospectives to improve projects
32:05 - 33:28: Final advice for agencies adapting to AI search
Connect with Becky Hendriksen
https://www.linkedin.com/in/beckyhendriksen/
http://greenhearted.com/
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