Join me as I summarize Paul Arden, Whatever You Think Think The Opposite.Paul Arden is an advertising legend and former executive creative director at Saatchi & Saatchi.

Book Digest: Book Digest: Summarizing Business Books For Busy Business Leaders in Eight Minutes

BD 005: Paul Arden, Whatever You Think Think The Opposite

With Matthew Scott, Entrepreneur, & Former Army Paratrooper Captain and Special Forces Psychological Warfare Expert ... Are you a busy entrepreneur, corporate executive, biz-dev creative change agent, or a sales & marketing professional? Too busy to read the latest business books? Can you be available for just eight minutes a week if it would make a difference in your business? Are you interested in hearing great lessons and takeaways in a shortened format from the best and latest business books available? Desire a "book clip" for discussion around the water cooler or at your next business function? Let Matthew Scott analyze business best sellers the way he used to analyze the mindset of enemy combatants. This weekly show and blog features reviews, key insights, special author interviews, NY Times and Wall St. Journal bestsellers and the best independently published books. Matthew is not here to push books, he is here to reveal key insights to empower you and provide practical and relevant business wisdom application in your work lives. Join Matthew in starting your focused business literary professional development in just eight minutes a week.

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Book Digest: Book Digest: Summarizing Business Books For Busy Business Leaders in Eight Minutes