Business
On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style. Today, you'll learn: The founding story of Baublebar; what it is, and why Daniella founded it after years in finance How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most? How personalization has come to the forefront for the brand Baublebar's Instagram reads: "The best accessory is a smile." How does Baublebar capture these "smiles": specifically, the authentic moments their customers have with their brand across commerce mediums and banners? As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)