Bar Louie's  Virtual Brands Are Incubators for New Menu Items - Where We Buy #176

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Where We Buy: Retail Real Estate with James Cook

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Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic. SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands (Sweet Lou's and Macs & Stacks) that were prepared in Bar Louie's kitchens. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.