Thoughts about branding your school and the pros and cons of social transparency. Follow: @Joesanfelippofc @PrincipalJ @SPSantilli @TonySinanis @bamradionetwork Jessica Johnson has been an elementary school teacher in Minnesota, Arizona and is now an Elementary School Principal in Wisconsin.  Her blog is http://principalj.blogspot.com @PrincipalJ where she co-moderates the weekly #educoach chat.