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Preston Tollinger is CEO of Bluelink, which is part of the Higher Ground Labs Cohort of 2021. Preston brings his knowledge of managing big data to the political world. We talk about: New tools that are needed to weave together different teams and data streams on the campaign trail Replacing manual processes with automated approaches to manage data, including donor info, social media, email contacts, voter lists, event attendees, and volunteers The trend for newer campaign tools to open up their APIs to improve interoperability Solving the problem of "Where is my sticker?" Need for political campaigns to meet voters' expectations as consumers have come to expect a quick and accurate response from vendors. Why it is essential for a campaign to run on top of strong technology with secure and automated processes @bluelinkorg @HigherGroundLab #politicalcampaigns Bluelink.org