Business
In this episode, Austin sits down with Ashlyn Verh, an Account Manager at Socius Marketing, to break down what it actually takes to build a strong digital presence for small and local businesses.
Ashlyn shares her proven LVLL method — Listen, Validate, Level, Lead, and how she uses it to set realistic expectations with clients, redirect wasted ad spend, and guide business owners through a clear digital marketing roadmap.
They cover everything from building a website as the foundation of your digital house, to SEO strategy, Google Business Profile, PPC, AI search optimization, and why impressions are becoming one of the most important metrics in the zero-click era.
If you run a home service business or work with local businesses on digital marketing, this episode is packed with practical frameworks and honest advice that will change how you think about ranking, visibility, and long-term growth.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 02:30: The LVLL Method — Listen, Validate, Level, Lead
02:30 - 04:15: Setting Client Expectations With SEO
04:15 - 05:05: How Social Media Posts Now Impact Organic Rankings
05:05 - 06:10: Should Your Brand Be on TikTok?
06:10 - 07:45: How to Build a Keyword Strategy Around Your Best Services
07:45 - 09:10: Enterprise vs. Small Business Clients — Key Differences
09:10 - 11:35: Redirecting Wasted Ad Spend and Educating Clients
11:35 - 13:40: The Digital Marketing Roadmap — Where to Start
13:40 - 15:15: Building the Digital House With SEO Content
15:15 - 16:30: AI Optimization — What Actually Matters Now
16:30 - 18:30: The Metrics That Matter Most in the Zero-Click Era
18:30 - 20:35: Impressions Are Rising While Clicks Are Falling — Here's Why
20:35 - 22:05: Off-Page SEO Strategy and Link Building
22:05 - 24:00: Inside the Agency — Team Structure and Communication
24:00 - 26:15: How to Keep a Remote Team Connected and Accountable
26:15 - 28:30: Core Principles That Have Guided Ashlyn's Career
28:30 - 31:28: Where to Find Ashlyn and Final Thoughts
Connect with Ashlyn Verh
https://www.linkedin.com/in/ashlynmarieverh/
https://www.sociusmarketing.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./