Business
In this episode of E-Coffee with Experts, our host Victor chats with Ashley Hainsworth, Director of Bed Kingdom.
He basically took a £400 side gig and blew it up into Bed Kingdom, this huge company that ships over 1,500 different products!
Ash spills the beans on how just one late-night phone order sparked the whole thing, why ditching sales calls actually stopped a ton of fraud, and how writing really clear product descriptions helps people trust buying expensive stuff.
He also breaks down their marketing secrets: Google Ads, SEO for hot search terms like "bunk bed," cool social media ads, and even doing TV spots without breaking the bank.
You'll hear about their trick at checkout that boosts how much people spend by a whopping 78% by adding on mattresses, pillows, and more.
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In this episode, we discuss:
00:00 - 02:00: Introduction
02:00 - 03:20: Why Ash stopped taking phone orders
03:20 - 04:30: How Bed Kingdom gets new customers
04:30 - 05:50: Upsells that nearly double every order
05:50 - 07:00: Marketplace sales: low risk, big revenue
07:00 - 08:15: Building trust with detailed product pages
08:15 - 09:30: Retention struggles & launching new brands
09:30 - 11:00: Gaming beds? How COVID shaped their next big move
11:00 - 12:20: Global production with strict quality control
12:20 - 13:25: “Made in China” vs. low quality: here's why
13:25 - 14:45: Using SEO + video to boost product visibility
14:45 - 16:00: Why AI is key to future growth
16:00 - 17:30: Augmented reality: try before you buy
17:30 - 18:40: Next-day sofas: a market gap worth chasing
18:40 - 20:00: Expanding into the UAE: why Dubai makes sense
20:00 - 21:10: Matching UK speed in a new market
21:10 - 22:20: Brand-building vs racing to the bottom
22:20 - 23:20: Ash’s take on using AI for everyday tasks
23:20 - 23:48: Final Thoughts
Connect with Ashley Hainsworth
https://www.linkedin.com/in/ashleyhainsworth
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