Business
In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.
Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.
He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.
If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.
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In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 01:55: How Cassiopeia started during the pandemic
01:55 – 03:05: Early challenges of running an agency alone
03:05 – 04:15: How Arthur qualifies and filters clients
04:15 – 05:45: Marketing channels that bring warm leads
05:45 – 06:45: SEO and AI readiness checklist overview
06:45 – 08:20: Content, authority, and technical SEO basics
08:20 – 09:00: Website speed and performance checks
09:00 – 10:20: French vs English market SEO differences
10:20 – 11:15: AI impact on SEO in 2026
11:15 – 12:10: Why content should be written for humans
12:10 – 13:20: Favourite client success story
13:20 – 14:00: Helping clients own their digital assets
14:00 – 15:01: Final Thoughts
Connect with Arthur Cotton
https://www.linkedin.com/in/arthurcotton/
https://cassiopea.ca/
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