Are You Laying Brick, or Building Cathedrals?

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Market Dominance Guys

Business


What good is a salesperson with five years' experience if they've never been trained and have a hopscotch career of many short stops at company's that never invested in training their sales teams?  Corey tells the old story, "A guy walks past a construction site, and sees five people laying brick. And he goes to the first guy and says, "Hey, what are you doing?" He's like, "Building a wall." Goes to the second guy, "What are you doing?" And he's like, "Making 12 bucks an hour."  Listen to the rest as Corey Frank and Susan Finch go on without Chris this week and talk about the concept behind Branch49, a sales acceleration software and service that uses AI to score leads based on their preferred contact channels, while also dedicating a sales team to perform top-of-funnel and full-stack revenue generation. They discuss the obligation companies have to ensure sales professionals are trained correctly and with the good of the prospect and customer at the forefront, how to undo bad habits, and help sales professionals who were never trained prepare to work for honorable companies who value sales skills. This is part one of a two part interview.