Business
Often when salespeople concentrate on the sales process versus the customer experience, they increase customer dissatisfaction. People love to buy, they hate to be sold. How you communicate and deliver value in today's marketplace is based on the customer's experience when making a purchase. Learn how to create valuable experiences when engaging and converting prospects to customers, as Bill, and I discuss Stop Focusing on the Customer Funnel and other great topics on episode 559 of the Winning at Selling Podcast.