Business
The man leading one of the most historic and preeminent rights owner organization in the world | Rights re-packaging for new consumption habits| Adapting to the challenges that came with the pandemicAppointment to View is a new series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape.The series will examine how sport is packaged, produced, consumed, distributed, and monetised.The second episode is with Mark Bullingham who joined the English football’s governing body in August 2016 as the Chief Commercial Officer following five successful years as the CEO of Fuse Sport + Entertainment Agency, before being made CEO of the FA July 2019. Mark has negotiated over £1.4 billion of partnerships across a variety of platforms, and is also a Level One coach in grassroots football.In this conversation with Leaders Founder and Chair Jimmy Worrall, which was recorded prior to the 2020 UEFA European Football Championships, Mark discusses his leadership philosophy, the headline-making rights deals in women’s football and how to monetize media in non-traditional ways.We will be holding our Leaders Week in London from 5-7 October at Twickenham. To join over 1,000 sports industry leaders, visit www.leadersinsport.com.