Antecedents to consumer confusion in financial services industry

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Paurav Shukla on marketing management

Antecedents to consumer confusion in financial services industry

Business


It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer