Anil Vishwanathan, Mondelez - Part 2

Share:

Ctrl-Alt-Del Reboot Marketing

Business


On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies. An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today. Anil can be reached through his Twitter Handle @Chai_vis Anil's recommendations in this episode Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb.  Shoe Dog by Phil Knight The Steve Jobs Biography by William Isaacson  Open by Andre Agassi  Regional language Cinema on various OTT platforms Revisionist History Podcast - Malcolm Gladwell Atul's recommendations in this episode The Daily Show Podcast - Trevor Noah 250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey Measure what Matters by John Doerr