Business
There are so many AI tools available today, and everywhere you look, there’s a new platform, feature, or workflow being promoted as something you “need” for SEO. But instead of making things easier, this constant stream of tools often leads to confusion, wasted time, and unnecessary spending. It becomes harder to figure out what actually matters and where you should focus your attention.
In this episode, Gab and Gelo break down that reality. They share their personal experiences with trying, testing, and even dropping tools, and talk about how to decide what’s truly worth using. This is not about chasing every new AI trend. It is about understanding how to use the right tools in a way that actually supports your work and delivers real results.
Transcript Summary
00:00 - 00:25
Gab: Introduces the episode and the topic about the overwhelming number of AI tools and what is actually necessary for SEO.
Gelo: Points out the problem of information overload from social media and how it confuses people on what tool to use first.
00:25 - 01:28
Gab: Talks about how clients also suggest tools, adding to confusion.
Gelo: Shares that he has tried many AI tools, possibly 30+, due to experimentation and access to platforms like AppSumo.
01:28 - 03:26
Gab: Shares a negative experience with a fake AI tool that caused a virus, making him more cautious.
Gelo: Explains his system of trying tools quickly and removing them if they don’t fit the workflow.
03:26 - 04:20
Gelo: Uses free trials and tracks subscriptions to avoid charges. Avoids tools with steep learning curves.
Gab: Prefers tested and reviewed tools instead of experimenting early.
04:21 - 05:59
Gelo: Mentions hyped tools like GHL and N8N but did not stick with them due to complexity. Prefers simpler tools like Zapier or Make.
Gab: Only subscribes to tools when necessary.
05:59 - 07:54
Gelo: Shares he allocates a monthly budget for tools and learning. Uses AI to explore coding despite not having a coding background.
Gab: Asks how Gelo chooses tools.
08:18 - 10:33
Gelo: Uses Reddit, YouTube reviews, and Discord communities to validate tools. Focuses on real use cases for clients before buying.
10:33 - 12:40
Gab: Shares his 3 criteria for tools:
Helps the agency directly
Improves income
Speeds up processes
12:40 - 14:17
Gelo: Adds that the team’s usability matters and uses the 80% rule.
Gab: Agrees and highlights verification as the main role after AI output.
14:17 - 17:55
Gelo: Shares daily tools: Gemini, ChatGPT, Claude, NotebookLM, and voice tools. Each has specific use cases.
Gab: Also leans toward Claude for strategy and ChatGPT for general use.
17:55 - 22:14
Discussion on managing multiple subscriptions and organizing tools in a spreadsheet to track usage and costs.
22:14 - 24:14
Gab: Recommends focusing on ChatGPT and Claude.
Gelo: Explains Claude models (Haiku, Sonnet, Opus) and their use cases.
26:11 - 28:28
Gelo: Introduces the 80-10-10 AI philosophy:
10% input and strategy
80% AI work
10% review
Gab: Suggests collaborative prompting instead of full reliance on AI.
30:34 - 33:53
Gelo: Explains avoiding generic outputs through better data input, connectors, and chain prompting.
Gab: Emphasizes reviewing outputs and avoiding templated strategies.
33:53 - 36:18
Discussion on what should not be automated such as implementation and technical SEO tasks without proper knowledge.
36:18 - 40:18
Gab: Highlights link building and outreach as areas that should remain personalized.
Gelo: Notes declining open rates possibly due to AI-generated outreach.
40:18 - 42:40
Advice for beginners:
Gelo: Start with one or two tools like ChatGPT and master them.
Gab: Focus on SEO fundamentals first before using AI.
42:40 - 45:05
They recommend creators to follow for learning AI and SEO.
45:05 - 47:46
Closing thoughts: focus on results, KPIs, and continuous learning. Invite listeners to follow their content and stay tuned.
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