Andrew Husted, President & CEO at Full Spectrum Marketing, joins the show to break down exactly how his agency took their AI visibility from 0% to over 60% in just three months, and how businesses of any size can do the same.

Andrew shares his unconventional path from computer science to owning a marketing agency, how a sudden leadership change forced him to take the reins with a week's notice, and how he and his wife now run FSM together with a near-unmatched 94% client retention rate.

The conversation dives deep into AI visibility strategy: why JSON-LD schema is a fast, low-hanging-fruit win, how FAQ pages give AI the exact language it needs to recommend your business, and why consistency across your website, Google Business Profile, and directory listings matters more than most companies realize.

Andrew explains how AI treats missing information as an absence of a service entirely, why detailing your business process in explicit detail builds trust with AI systems, and how off-page signals like backlinks, guest posts, and digital PR come into play once you're competing at a national level.

Andrew also unpacks FSM's trademarked core value, Furiosity (furious curiosity), and how it shapes everything from client onboarding to content strategy. He closes with a look at where AI visibility is headed next, including paid advertising on platforms like ChatGPT.

Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings

In this episode, we discuss:

00:00 - 00:22: Introduction

00:22 - 03:51: Andrew's Path to Leading FSM

03:51 - 05:21: Meet Amy - Co-Owner and Operations Lead

05:21 - 06:28: FSM's Six Core Values

06:28 - 09:15: What Furiosity Means in Practice

09:15 - 11:22: Setting Up the AI Visibility Conversation

11:22 - 13:05: How AI Recommends Businesses (Roofing Example)

13:05 - 14:59: JSON-LD Schema and FAQ Strategy

14:59 - 17:22: The FSM Reporting Case Study

17:22 - 20:02: Off-Page Signals, Backlinks, and Digital PR

20:02 - 22:48: Consistency and Entity-Rich Business Descriptions

22:48 - 25:25: Testing Tactics Across Client Accounts

25:25 - 26:58: Why Explicit Process Documentation Wins

26:58 - 28:37: Extracting Unique Client Perspective

28:37 - 30:22: What's Next in AI Visibility & Closing

 Connect with Andrew Husted

 https://www.linkedin.com/in/andrew-husted-fsm/

 https://fsm.agency

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