Business
In this webinar James Sinclair, Principal of EnterpriseAlumni talks to Adrienne Jaroch, Firmwide Alumni Engagement Manager @Kirkland & Ellis and Danya Ray, Alumni Relations Specialist @Greenberg Traurig about the challenges to engage former attorneys and the questions law firms are exploring to drive greater value between former attorneys and the organization. Some topics explored: Exclusive or Open: Debating if alumni programs should be exclusive to ex-attorneys or include operational staff. Generational Differences: To deliver value to 5 generations of alumni across all career levels (from interns to retired partners) requires the value proposition for each to be well defined to create a meaningful experience. Network Fatigue: You must consistently iterate your engagement strategy as a former employee may be part of multiple Alumni Networks competing for their time. Program Innovation: Innovating your offerings, keeping them fresh, and using the platform to showcase your firm as the market leader. Competing Priorities (HR vs. Business Development): Many firms compete internally on the value of engaging former attorneys, for example, is it better to rehire or find them a new role at a potential customer. Ratings: Leveraging Alumni to ensure you are always ranked highly across all ratings including Acritas and Living Ratings, among others. Business Bottom Line: How alumni can impact the bottom line through net new business referrals, knowledge sharing, and access to talent.