Aloke Bajpai and Rajnish Kumar on turning crisis into opportunity

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Building it Up with Bertelsmann

Aloke Bajpai and Rajnish Kumar on turning crisis into opportunity

Business


“Grit is the stubborn refusal to quit.” This could easily be the ixigo tagline with co-founders Aloke Bajpai and Rajnish Kumar having mastered the art of turning roadblocks into opportunities for growth. Post financial crisis of 2008, with zero dollar marketing budget, employees at half-salary and four well-funded competitors, ixigo founders share how they had their backs against the wall ... Read More