Business
So, what’s your hair story? We all have a story that usually starts when we were little that includes styles like poufy bangs, a bowl cut, frizzy pigtails. For me, I had all of those trends as a child; but, a defining hair moment was my Freshmen year in high school when I used way too much Sun-In and turned my hair orange. Our hair is part of our story and is an important piece of our identity. Like me, Allison Harr tried every trendy hairstyle and when she traded her super bleached pouf for an all-business bob at Harvard Business School, she started to think that maybe she could pay it forward and prevent hair drama for future generations. After her long career in Marketing for companies like Unilever and Clorox, Allison acted upon her desire to become an entrepreneur and created Gemmist, a haircare company inspired by two key pillars – science and simplicity. Allison shares how derived from data and insights via a proprietary algorithm, Gemmist was created to deliver the perfect shampoo and conditioner for specific hair needs direct to the consumer through a hair quiz that determines a customized formula combination just for you. Gemmist, a combination of gemma, Italian for ‘jewel’ and chemist, represents the juxtaposition between the hard facets of science and the raw power of beauty through shiny, healthy hair. Women owned, women tested, women recommended, Gemmist proves that the secret to good hair days is science.