Business
In this episode:[01:20] Why sales and marketing teams are not aligned [04:10] Industries that have great sales and marketing integrations [07:00] How sales and marketing teams can impact the sale of a business [11:10] The communication divide between millennials and baby boomers [16:20] The specific things that can be done for a successful sale [18:55] How marketing and sales teams should be measured [22:00] Business brokers are resources for businesses [23:55] The types of businesses a broker will work with[25:00] How geographical location will affect the broker’s business [26:55] Final takeawaysKey Takeaways:Sales and marketing teams are working together better in industries that have more technology integration.Sales and marketing teams aligning together have never been more prominent. The medium a broker uses will vary by both industry and geographical area. Marketing and sales teams should be measured by effectiveness rather than quantity. It’s essential to talk with your sales team and understand their issues and inefficiencies. Find ways for your sales team to be more efficient. Figure out a way to improve communication between marketing and salespeople. Meet Brain Slipka and Aaron ThomAaron Thom Aaron Thom is the President of Peak Development. Before starting this company years ago, Aaron worked with Scottrade and Morgan Stanley. He holds his MBA from the University of St. Thomas in Minneapolis and Real Estate broker’s license along with previously holding his Series 7, 63, 65, and 3 investment trading licenses. He has also started and sold multiple successful ventures that were leaders in their respective industries. If anyone expects aggressive results, Aaron does. Brian SlipkaPrior to becoming chairman and CEO, Mr. Slipka served as senior vice president and senior director and head of TCF Technology Finance and was responsible for incrementally growing and leading the efforts to grow TCF’s technology finance companies in the United States prior to their integration into TCF Capital Solutions. Prior to his nearly 14 years at TCF/Winthrop, Mr. Slipka held sales and leadership roles at PeopleSoft and Oracle, where he was responsible for the largest financial institution accounts, after starting his career at Ernst & Young.Throughout his career as a senior executive, Mr. Slipka began investing in numerous operating companies, eventually forming the framework of today’s Paradygm Equity Partners (analysis and due diligence) and True North Equity Partners (acquisition platform). Over time, and with his own hard-earned capital, he began acquiring controlling interest in operating companies across varied and diverse industries. Today, the combined portfolio of small businesses has revenues in excess of $25 million and 140 employees. Mr. Slipka’s experience includes building a startup, buying existing (including distressed) businesses, selling/exiting businesses, and angel investments in numerous companies, as a limited partner/investor, while serving on the boards of many. He is the owner of multiple types of commercial real estate, inducing retail, multi-tenant, medical office, and commercial.