Arts
When Next Big Sound launched in 2009, MySpace was the music industry’s online focus. iMeem and iLike were next. Spotify was years away from a US launch, Facebook had no public profile pages for brands and artists, fewer than 100 bands were on Twitter and physical revenue was still worth more than digital for every major label. Obviously a lot has changed, but some things have not: music is heard and consumed more each day; more music is produced and released every year than ever before; and the data generated from fans following, interacting, stalking, listening to and supporting their favourite artists is bigger and more valuable than at any point in history. Alex White co-founded Next Big Sound and now runs the Next Big Sound division within Pandora Media. Join him as he puts the ever-changing music industry – from a data perspective – under the microscope.