AI Latest Trends and Its Effect to SEO and White Collar Jobs

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SEO Kwentuhan Podcast

Business

In the latest episode of SEO Kwentuhan, Gab and Gelo examine the transformative impact of artificial intelligence on SEO and white-collar jobs. They explore a spectrum of hot topics—from the rise of AI-powered search engines and autonomous AI agents to the nuances of workflow automation and deepfake innovations. With a blend of caution and excitement, the conversation dissects how AI is not only streamlining processes in digital marketing and content creation but also redefining what it means to work in a traditionally human-driven industry.


Throughout the episode, the hosts emphasize the importance of balancing technical advancements with core human skills like creativity, communication, and critical thinking. They discuss how embracing new AI tools, while still mastering SEO fundamentals, can empower professionals to stay ahead in a rapidly evolving digital landscape. SEO specialists and white-collar professionals navigating the future of work will find that this insightful discussion offers a practical roadmap to harnessing AI’s potential while preserving the unique value of human ingenuity.


Transcript Summary

00:00 – 01:16

  • 00:00 – 00:06 (Gab): Gab welcomes listeners to a new episode of “SEO Kwentuhan,” setting a light tone for the discussion.
  • 00:06 – 00:09 (Gelo): Gelo asks what the topic is for today.
  • 00:10 – 00:42 (Gab): Gab introduces the main theme: the latest AI trends and their effects on white-collar jobs. He clarifies what “white-collar” means by contrasting it with blue-collar work.
  • 00:42 – 00:55 (Gelo): Gelo elaborates that white-collar jobs involve less manual labor—reminding listeners that SEO (their field) falls into this category.
  • 00:55 – 01:16 (Gab & Gelo): Brief examples are given (e.g., accountancy, law, marketing, development) to underscore how the discussion is relevant to their work.


01:16 – 03:04

  • 01:16 – 01:38 (Gelo): Gelo invites Gab to share his opinion on AI—specifically within the SEO industry.
  • 01:39 – 02:32 (Gab): Gab reveals mixed feelings: he’s cautious about AI’s potential to disrupt jobs yet excited about the opportunities it opens up and the efficiency gains it promises.
  • 02:32 – 02:34 (Gab): He succinctly sums up that, for him, the benefits (the “advantage”) outweigh the fears.
  • 02:42 – 03:04 (Gelo): Gelo reassures listeners that this isn’t a fear-mongering session but rather an exploration of current trends and what they mean for white-collar work in SEO.


03:08 – 04:43

  • 03:08 – 03:27 (Gab): Gab begins predicting what might unfold in 2025, noting that while the future is uncertain, we can expect significant changes.
  • 03:29 – 03:29 (Gelo): Gelo interjects with his expectations.
  • 03:30 – 04:25 (Gab): Gab discusses a surge in AI-powered search engines, mentioning global competitors (like OpenAI and DeepSeek) and speculating on how these innovations might shift market share and user behavior.
  • 04:26 – 04:43 (Gab & Gelo): They briefly debate whether AI-driven search will quickly catch up or if traditional methods will continue to hold sway.


04:47 – 06:11

  • 04:47 – 05:20 (Gelo): Gelo observes that many people still prefer searching on their own—relying on “blue links” and familiar interfaces.
  • 05:20 – 06:04 (Gab): Gab contrasts this with AI’s speed, noting that while AI can deliver rapid results, users often trust traditional customer reviews and social media cues.
  • 06:04 – 06:11 (Gelo): Gelo adds an example: ChatGPT’s ability to script Google Maps to speed up tasks like finding restaurants.


06:27 – 09:28

  • 06:27 – 07:27 (Gab): Gab explains the concept of autonomous AI agents—tools that do more than just provide answers; they learn user preferences and can automate complex tasks.
  • 07:27 – 07:48 (Gelo): Gelo inquires about which platforms are being used for these AI agents.
  • 07:49 – 09:28 (Gab & Gelo): The conversation shifts to platforms like N8N (despite its complexity) and other tools that enable multi-agent workflows—where one AI handles keyword research and then passes tasks on (for example, to content creation or outreach agents).


09:29 – 12:06

  • 09:29 – 10:15 (Gab): Gab outlines how AI can automate entire content workflows—from keyword research to creating content briefs and even publishing directly to WordPress, streamlining the blog-post creation process.
  • 10:23 – 11:00 (Gelo): Gelo underscores that while such automation is possible, some caution is needed (e.g., ensuring quality and accuracy).
  • 11:22 – 12:02 (Gab & Gelo): Gab then brings up deepfakes as an emerging trend. He explains that with minimal input (like a picture or script), AI can generate realistic videos and interactive images, though this raises concerns about misuse and authenticity.


12:07 – 16:45

  • 12:07 – 13:41 (Gelo & Gab): The discussion turns to how AI is being embedded directly into SaaS products—examples include platforms like GitHub, Canva, and Google Sheets. Gab notes that nowadays, a SaaS without AI looks outdated.
  • 13:39 – 15:09 (Gelo & Gab): They touch on the buzz around next-generation models (like the rumored GPT-5) and enhancements in AI responsiveness (with features such as editable generated content).
  • 15:09 – 16:45 (Gelo): Gelo even references a tweet about Elon Musk’s playful remark on buying ChatGPT, highlighting the high stakes and rapid pace of AI development.


16:45 – 18:49

  • 16:45 – 17:38 (Gelo): Gelo introduces concerns about AI ethics and regulation—citing insights from industry veterans (such as an ex-Google officer) on the need to set boundaries for AI development.
  • 17:38 – 18:32 (Gab & Gelo): They debate how regulatory bodies might step in to prevent potential abuses (like harmful deepfakes) while still fostering innovation.
  • 18:32 – 18:49 (Gelo): The conversation briefly shifts as they discuss following AI influencers and thought leaders to stay informed on these evolving issues.


18:49 – 31:52

  • 18:49 – 21:05 (Gab & Gelo): The speakers stress that despite AI’s rapid advancement, mastering SEO fundamentals remains crucial. They emphasize that human creativity, communication, and judgment cannot be fully replaced.
  • 21:09 – 24:33 (Gab & Gelo): They discuss the need for “prompt engineering”—crafting precise commands for AI—and other technical skills (like low-code/no-code automation) to harness AI’s power effectively.
  • 24:34 – 25:05 (Gab): Gab highlights that while AI can generate creative outputs (even in art and design), the human touch is still key for authenticity.
  • 25:08 – 31:52 (Gab & Gelo): The dialogue continues on the importance of continuous learning and experimentation with new AI tools, ensuring that professionals stay ahead in a highly competitive and evolving industry.


31:53 – 51:33

  • 31:53 – 37:32 (Gab & Gelo): The focus shifts to freelancing and the gig economy. Gab shares how AI has transformed his own work on platforms like Upwork—enhancing profiles and speeding up tasks such as content research and case study creation.
  • 37:33 – 38:07 (Gab): They underline that while AI boosts productivity, it also intensifies competition among freelancers.
  • 38:09 – 40:23 (Gab & Gelo): The speakers discuss emerging job roles (for instance, AI prompt engineers and AI agent experts) and stress that real-world experience and human insight will continue to set professionals apart.
  • 40:39 – 45:06 (Gab & Gelo): Further reflections reveal that even as AI takes over repetitive tasks, leadership, mentorship, and the ability to inspire remain uniquely human qualities.


51:34 – 1:02:03

  • 51:34 – 52:18 (Gab): Gab summarizes the key takeaway: professionals must combine deep industry fundamentals with an openness to learn new AI tools to remain irreplaceable.
  • 52:24 – 53:54 (Gelo): Gelo adds that embracing AI is essential—not only to keep pace with innovation but also to develop a strong personal brand and a network (inviting listeners to join their Discord community).
  • 53:54 – 54:10 (Gab & Gelo): They touch on the importance of building one’s “Knowledge Graph” as part of personal branding.
  • 54:10 – 56:13 (Gab & Gelo): In a speculative tone, the discussion shifts to what SEO might look like in the distant future—pondering ideas like neurolink interfaces and a radically transformed digital landscape.
  • 56:14 – 57:07 (Gelo): Gelo draws an analogy with historical shifts (referencing Oppenheimer and the nuclear age) to illustrate how transformative and disruptive technology can be.
  • 57:07 – 59:34 (Gelo & Gab): They debate potential future scenarios, including the role of regulation, the balance between human and AI control, and the risk of technology evolving beyond our expectations.
  • 59:59 – 1:02:03 (Gab & Gelo): The episode wraps up with final reflections and announcements. Gab hints at upcoming projects (like his new SEO Workout page), and Gelo invites listeners to follow them on social media, sign off with a reminder to join “SEO Tambayan,” and thanks everyone for tuning in.


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