How is generative AI changing filmmaking and media production in Hollywood? In this episode of The Data Movement, Paul Langston and Erik Weaver, principal of AI and Emergent Media at USC's Entertainment Technology Center (ETC), discuss how filmmakers are incorporating generative AI into production workflows and what it could mean for the future of storytelling. At the center of the conversation is The Bends, an experimental short film produced using established filmmaking methods and generative AI workflows. The project highlights how filmmakers are integrating emerging technologies into the creative process while maintaining artistic control. The episode also delves into the broader impact of AI on the entertainment industry, examining everything from digital doubles and actor rights to the technical foundations required for next-generation productions. ⏱️ Chapters (00:00) Introduction (00:53) Eric’s Role at ETC (03:35) Building an AI Film Pipeline (06:15) Hybrid vs. Fully Generative Workflows (07:24) How Studios Are Testing AI Tools (09:02) Stretching Budgets and Empowering Creativity (11:40) Emerging Data Challenges (13:33) Storage and Compliance (15:08) Digital Doubles and Licensing Rights (16:25) The AI Tsunami: Advice for Filmmakers (18:38) When Will We See a Mainstream Generative Film? (20:43) Story First, Human Performance Always Learn more about The Data Movement podcast | https://www.seagate.com/stories/podcast/ #FilmProduction #MediaWorkflows #DataInfrastructure #MediaAndEntertainiment