Business
In this episode of SEO Kwentuhan, Gab and Gelo talk about AEO and GEO and whether these are real new strategies or just rebranded SEO terms. They discuss AI search, ChatGPT visibility, client expectations, traditional SEO fundamentals, and what SEO practitioners should really focus on as search behavior continues to change.
Transcript Summary
00:01 - 00:51
Gelo opens the episode by introducing the topic AEO or GEO and asks whether these are real new strategies or just new buzzwords in SEO. Gab mentions that terms like AEO, GEO, and AIO are becoming common not only on social media but also among clients.
00:51 - 02:35
Gab shares that almost all of his clients now ask about AEO and GEO. He also mentions that many job posts already require experience with AI Overviews and LLM optimization. He explains that these terms started gaining popularity around the rise of ChatGPT search, and at first he saw them as buzzwords used for marketing. But over time, the demand became real because clients started looking for these services.
02:35 - 04:16
Gelo talks about how clients now use ChatGPT themselves and ask why their businesses are not appearing in AI search results. Gab says he still prefers traditional Google search and does not fully trust AI Overviews unless the result provides a proper step-by-step guide. If the AI answer is lacking, he checks the sources directly.
04:17 - 07:12
Gab explains the difference between traditional SEO, AEO, and GEO. Traditional SEO focuses on ranking websites in blue link search results. AEO or Answer Engine Optimization focuses on becoming the answer shown in AI Overviews and different search formats like videos, images, and shopping results. GEO or Generative Engine Optimization focuses on visibility inside AI tools like ChatGPT, Copilot, and Perplexity. Gab explains that even brand mentions without links can help GEO visibility.
07:12 - 11:36
Gelo asks if there is real evidence that AEO or GEO works. Gab shares examples from e-commerce clients where traffic and conversions from ChatGPT or AI tools can already be tracked through UTM parameters and WooCommerce data. However, he also admits that proving exact queries and causation is still difficult. Both hosts agree that many so-called GEO strategies still resemble traditional SEO practices and that the industry is still heavily experimenting.
11:37 - 15:59
Gab says there is still no solid checklist for GEO or AEO because most successful case studies still rely on traditional SEO foundations. He shares that brand mentions and Reddit engagement seem to influence AI visibility. Gelo adds that original studies and datasets can increase the chances of being cited by LLMs. Gab also explains that social media mentions may influence how AI tools recognize and cite brands.
16:27 - 18:40
The conversation shifts to agencies calling themselves AEO or GEO specialists. Gab honestly says many agencies are simply using these labels because the demand already exists. From his perspective, the work is still largely SEO, but clients are actively searching for these services because they want visibility inside AI tools.
18:40 - 21:36
Gelo asks whether SEO practitioners should start studying AEO and GEO. Gab explains that fundamentals still matter the most. Traditional SEO remains the foundation, especially for beginners. He says AI automation and AI workflows are a different skill set compared to offering SEO as a service.
21:36 - 26:14
The hosts discuss the future of content websites in the AI era. They talk about how many purely content-based websites are losing traffic or getting de-indexed, while real businesses and strong brands appear more resilient. They also warn listeners about manipulated traffic metrics, fake authority signals, and low-quality link farms. Gelo encourages SEO practitioners to embrace AI and integrate it into their workflow.
26:15 - 28:47
Gab says they are still testing AI-related workflows before releasing any new course or training. He emphasizes the importance of collecting real case studies first. In the conclusion, Gab explains that AEO and GEO are not necessarily scams, but they are often repackaged SEO concepts with new branding. From a client perspective, these labels work because businesses want solutions for AI visibility.
28:47 - 33:00
The episode closes with advice for SEO practitioners to continue experimenting, stay proactive, and avoid blindly following every new tactic being promoted online. Gab warns listeners to be careful with strategies that promise guaranteed AI visibility. Both hosts encourage listeners to keep testing and adapting as search continues to evolve.
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