Business
If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.Today Dylan dives into segmentation strategy for a best-in-class email program. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDylan’s Klaviyo guest post on pre-Q4 List PrimingEp 178: How Chirp Grew to $40M/YearGet on the email list where we send our weekly Growth LeversLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.