Business
LinkedIn is noisier than ever.
Reddit is influencing AI search.
And traditional SEO audits are quickly becoming outdated.
In this episode of E-coffee with Experts, our host Austin Willman chats with Adam Yaeger, CEO at Llama Lead Gen, and explains how modern marketing teams are adapting to the shift toward Generative Engine Optimization (GEO), Reddit visibility, and LinkedIn thought leadership that actually converts.
We break down how agencies are helping brands influence ChatGPT, Claude, and Perplexity results, why authenticity now beats automation on LinkedIn, and how Reddit is becoming one of the most powerful long-tail visibility channels for competitive industries.
Adam also shares how his team structures specialist pods inside a distributed agency, why soft skills are becoming more valuable than technical SEO expertise, and how companies can create LLM info pages to improve AI discoverability.
If you’re a founder, marketer, or agency leader trying to stay ahead of AI search disruption, this episode gives you practical frameworks you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 04:40: What Working at LinkedIn Taught Adam
04:40 - 06:05: LinkedIn Organic vs Paid Content
06:05 - 07:50: Why LinkedIn Feels Overcrowded Today
07:50 - 09:20: What Real Thought Leadership Means
09:20 - 11:05: Using EEAT in LinkedIn Posts
11:05 - 13:10: LinkedIn Content in AI Search Results
13:10 - 15:05: Why Reddit Matters for SEO Now
15:05 - 17:00: How Brands Should Use Reddit Safely
17:00 - 18:40: Measuring Reddit Marketing Results
18:40 - 20:55: Handling Negative Reddit Posts
20:55 - 22:05: Managing Brand Reputation in AI Search
22:05 - 24:30: What Is an LLM Info Page?
24:30 - 26:40: Why Free SEO Audits Fail
26:40 - 28:45: How Agencies Should Run Audits
28:45 - 31:10: Inside the Lama Legion Team Structure
31:10 - 33:20: Managing a Global Remote Team
33:20 - 35:50: Why Specialists Still Matter Today
35:50 - 38:30: Hiring for Soft Skills in the AI Era
38:30 - 40:10: The Future of Marketing Teams
40:10 - 42:25: Final Thoughts
Connect with Adam Yaeger
https://www.linkedin.com/in/adamyaeger/
https://www.llamaleadgen.com/
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