Business
In this episode of E-Coffee with Experts, host Ranmay sits down with Adam Jones, Agency Owner at Pullman Marketing, to discuss how SEO, content strategy, and AI are reshaping modern agencies.
Adam shares his 20-year journey from building early WordPress sites and mastering video-driven SEO in 2008, to running a multi-specialist agency supporting clients across web, search, video, and digital advertising.
Adam breaks down the biggest shifts in search, why AI is accelerating execution but not replacing human-driven brand strategy, and how emotional storytelling continues to influence buyer behaviour.
He also explains why founders must focus on decision-driving content, how to use client-specific language models to improve conversions, and the surprising resurgence of print in a digital world.
You’ll learn what new marketers often get wrong, why “race-to-mediocrity” AI content fails, how to scale your agency without over-investing in tools, and why right-sizing your solutions is essential for long-term growth.
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In this episode, we discuss:
00:00 - 00:28: Welcome and guest introduction
00:28 - 01:45: How Adam started in websites and early SEO
01:45 - 03:10: Using video backlinks to rank fast in 2008
03:10 - 04:22: Starting Pullman Marketing and early challenges
04:22 - 06:42: Mindset shift from quick work to strategic growth
06:42 - 08:40: How AI tools are changing SEO and marketing
08:40 - 09:55: Why human emotion still drives buying decisions
09:55 - 11:15: Creating content that builds brand trust
11:15 - 13:22: Adam’s top AI tools and how he uses them
13:22 - 15:12: Adam’s favorite client story
15:12 - 16:16: Advice for young agency founders
16:16 - 16:28: Final thoughts and wrap-up
Connect with Adam Jones
https://www.linkedin.com/in/adammosesjones/
https://pullmanmarketing.com/
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