Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery

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WTF is with Nikhil Kamath

Business

The street believes struggle makes the founder, so we removed the struggle — twenty-five strangers, a brand and four crores each, ninety days in one house in Alibaug and then sat down to ask the only question that scared us: does a head start make a founder, or unmake one? Nikhil Kamath, Kishore Biyani and Ronnie Screwvala audit the model, the equity split everyone questions, the two philosophies built into this house, and what the three of us will do if twenty brands don't sell.


00:00 Introduction

06:18 Is The Foundery a selfish bet?

12:29 Why building new beats the capitalist high

18:28 How the company-builder model formed

24:47 The new consumer categories driving the bets

30:41 What happens after Day 90

35:13 The equity split everyone questions: 25% vs 75%

43:11 Where the ideas come from, and how the gates work

50:56 Founder–idea fit and the flaws each founder owns

58:05 Why equity beats an endorsement fee

1:05:14 What happens if the brands fail

1:11:08 What actually drives Nikhil

1:17:46 Abundance vs scarcity in one house

1:23:54 Social mobility and India's bubbles

1:28:54 What the founders are unlearning

1:33:09 Twelve months out: what they'd change


#NikhilKamath

Co-Founder of Zerodha and Gruhas

Host of 'WTF is' & 'People By WTF'


The Foundery is a venture builder that forges entrepreneurs into co-founders and builds companies with them from the ground up.


Kishore Biyani – Founder & CEO of Future Group


Ronnie Screwvala – Co-Founder & Chairperson of upGrad, Founder of UTV Group


Watch 'WTF is' Podcast on Spotify

WTF is Podcast on Spotify


Watch 'People by WTF' Podcast on Spotify

People by WTF Podcast on Spotify


Watch 'WTF Online' on Spotify

WTF Online on Spotify


#WTFiswithnikhilkamath #PeopleByWTF #WTFOnline