Hubhopper - Robust and Easy to Create and Distribute Podcasts

Abdullah Al Lawati: The Truth About Email Security No One Is Talking About!

About

In this episode of E-Coffee with Experts, Abdullah Al Lawati, Senior Technical Success Specialist at PowerDMARC, shares how companies unknowingly leave doors open for hackers, spoofing, and phishing attacks, and what you can do to stop it.

Abdullah explains why simply setting up DMARC, SPF, or DKIM once is never enough. He reveals the hidden gaps in email security that most businesses overlook and explains how PowerDMARC’s solutions like PowerSPF are designed to fix these issues automatically, keeping your domain safe and trusted.

We also dive into the difference between a technical success team and a traditional customer support team, and why a proactive approach is crucial for business growth and client trust. Abdullah shares the three key metrics his team tracks to ensure customers see real value, and why most businesses ignore them at their own risk.

If you’re a founder, marketer, or leader who wants better email deliverability, stronger security, and a smarter approach to customer success, this episode is packed with practical advice you can use right now.

Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:26: Introduction

00:26 - 01:07: Abdullah’s journey from gaming to cybersecurity

01:07 - 01:52: What is PowerDMARC and how does it work?

01:52 - 02:50: The #1 mistake companies make with DMARC

02:50 - 03:36: Why visibility is critical for email security

03:36 - 04:09: What makes PowerDMARC different from competitors

04:09 - 05:25: How PowerSPF simplifies SPF record management

05:25 - 05:42: SPF macros: next-level email protection

05:42 - 06:34: What is “technical success” and why it matters

06:34 - 07:12: 3 hidden metrics that boost client success