Miscellaneous
01:41 - What makes social media so powerful.03:47 - How social media has changed with sports networks in the last 5-7 years.07:24 - How Aaron started in sports social media.10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.15:08 - How getting social media correct is extremely important when publishing.18:46 - How he uses his journalism skills to make social media posts effective.21:38 - What the difference is working for a sports organization and running his own company.23:41 - How important strategy is for brands in growing followers, getting out content and crisis management. 25:57 - Who he works with and how he helps them with social media.29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.33:15 - What some of the most common mistakes people make when using social media.35:10 - What some of the best social media campaigns Aaron has seen.39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.48:10 - What the most important thing anyone using social media should know.50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital