Arts
We live in an age of heightened communication, during which we have the tools to get in touch with anybody, every second of the day. What does it mean for companies? How do CEO’s navigate the maze that is social media, to market their products? Trying to make sense of it all, is a book 'A Question of Trust', written by communication professionals. Paarul Chand is co-author of the book and here she discusses how CEOs and social media influencers can formulate their communication strategies. Paarul has had a long innings in the communication Industry, first as a journalist and then as a documentary film maker and Public relations and media consultant. Based in Gurugram, Paarul is presently Editor, India of the UK based magazine on Public relations, 'PR moment' ( http://www.prmoment.in/ ). Listen in for tips on how to sharpen your social media skills. Link of the book: https://www.amazon.in/dp/9389104009/ref=nodl_?ref_=cm_sw_r_apin_dp_A6N17ZCA8AAVE1KGXGRR&dplnkId=43acd656-c455-43ed-bbfe-bc30f9b5c44f --- Send in a voice message: https://podcasters.spotify.com/pod/show/ranjit-monga3/message