This is one for winery owners in particular -- Adam Teeter, CEO of VinePair, with host Paul Brady on more effectively using data in marketing strategy.

More Than Drinkable

A Northern Wine Odyssey: VinePair's Adam Teeter talks negronis, data-driven marketing and the next generation of wine drinkers raised on hard seltzer

Brought to you by the team behind The Cork Report (https://thecorkreport.us) "More Than Drinkable" is a podcast focused on the people, places and passions behind the best wines coming from lesser-known North American wine regions. We've all heard that "some East Coast wines are drinkable." We disagree. They are MORE than drinkable. Music by: https://www.bensound.com/royalty-free-music

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More Than Drinkable