Arts
On this episode, Frazier joins Sean Zalmanoff to talk about being on a mission of relevancy for the mortgage industry. Frazier and Sean also discuss AIME's recent event, marketing strategies, being a tech-enhanced loan officer, and the massive opportunities that loan officers have in front of them. 1:15 Intro to Frazier2:30 The mission of relevancy5:15 AIME and Fuse recap12:00 Power 9013:40 Marketing strategies21:00 Using tech wisely25:00 This is your timeQuotes:“We want this business to endure and not be taken over by the headset jockeys.”“Advisors in this industry understand that one size fits all does not exist in our industry.”“AIME is about leveling up the entire mortgage broker community.”“The opportunity lies with LOs who can bridge the gap efficiently between the offline and online COVID world.”“The more that you’re omnipresent, the better opportunity you have at conversion.”“This next decade is going to be won by the experts.”“Now is the best time ever to be in the mortgage industry because there is so much opportunity.”Key Takeaways:Technology needs to be a tool to enhance the modern LO, not replace them. The LOs need to have a focus on being relevant to the modern consumer or risk being forgotten. Mortgage events that don’t include everyday professionals will eventually fade into obscurity.2020 was a unicorn event and you cannot base your business strategy on how you did business. The consumer journey is not linear and you have to adjust your messaging to be where they are. Awareness is always your first marketing step. Links:Next Level Loan Officers - www.BecomeNL.comLoan Officer Events - loanofficerevents.comNext Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h Social Media:Facebook - https://www.facebook.com/NextLevelLoanOfficers/YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQLinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/Text the word: nextlevel to 36260 to download our app