Measurement, Evaluation and Learning is how we should be reframing the discussion around metrics in public communication according Jim Macnamara, in a special Measurement Month episode of PR podcast Smoke Signal.

Smoke Signal » Podcast

A deep dive into PR measurement and evaluation with global expert, Jim Macnamara

Smoke Signal is a podcast dedicated to sharing news and views from Australia’s public relations and communications sector. Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape.

About

Smoke Signal » Podcast